投稿
I read one interview article on a magazine. The Chairman of a broadcasting company in Japan answered many questions on broadcasting industry's future. I show you his comments (originally written in Japanese, translated into English by me).
--The Impact of the Internet
"Many people misunderstand the impact, but it is wrong. The Internet is just hardware. The point is that it is a matter of contents. For example, a news program. The value of a program is related to the way who decides the news value..."
--In terms of advertisement, will the Net grow faster than broadcasting?
"It won't happen at all. The advertisement on the Internet rapidly declines in the US now... I don't think the demand for advertisement in broadcasting is invaded by something. The truth is the demand itself is getting to be falling."
Well, the broadcasting is now facing with great crisis. Viewers are smart enough, and looking carefully at programs' quality. The interviewee is more than 80 years old and he has an influential power in the industry, so he could not admit the real situation on the impact of the Internet. That's what I think.
