Working for a media company

BBC, CNN, The Wall Street Journal, Thomson Reuters, The Financial Times... each media company has trust between viewers and readers and the companies. And the journalists who works for those companies are easy to access to news sources with saying their companies' names. Because of the trust, those journalists has special advantages compared with citizen journalists, especially here in Japan.

But now, because of the growth of new media such as web, the power of viewers and readers is increasing. If they want to learn something on a certain issue, they can go to the Google site and collect information on it. They can compare much information, and they can train themselves to get the ability to judge what the point is on it. Many experts have their own weblog, so people can learn and sometimes ask questions to those experts directly through the Internet.

Brand has a strong and influential power. Including me, journalists must thank the elder generation to raise the brand. The viewers and readers already know that current journalists working for famous news media companies are kinds of free-riders in a sense.

The Internet websites are generally free service to provide information. On the other hand, many media especially newspapers are not free service. Competition grows so fast, and what I should do for my future? This question stays in my heart recently.